Events

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he 85th Annual Daytona Beach Bike Week, one of the world's largest motorcycle events, is February 27-March 8, 2026. Motorcycle enthusiasts can kick off the new riding season in Daytona Beach, Florida for this 10-day motorcycle rally

Jeep Beach enthusiasts celebrate a passion for off-road vehicles with family-friendly fun for Jeep owners. From April 17-26, 2026, Jeep Beach attracts Jeepers and Jeep industry vendors worldwide to Daytona Beach, Florida. 

The four-day heavy metal festival brings together the best rock bands in the world for hundreds of thousands of concertgoers. In 2025, Welcome To Rockville hosted a record 230,000 fans over the four days, including back-to-back record setting crowds of 58,000 plus on both Friday and Saturday nights.

Biketoberfest® celebrates a full-throttle lifestyle born on two wheels.  Motorcycle enthusiasts come together during the four-day rally each year to enjoy beautiful Florida weather, live music, motorcycle racing at Daytona International Speedway, and miles of scenic rides along famous A1A, historic Main Street or the Scenic Loop. 

Originally known as the 24 Hours of DAYTONA, the Rolex 24 At DAYTONA is a 24-hour sports car endurance race held annually that kicks off the new IMSA Weather Tech SportsCar Championship season at Daytona International Speedway.

Daytona International Speedway has been home to the DAYTONA 500 since hosting the inaugural event in 1959. Traditionally held every February, the DAYTONA 500 is NASCAR's biggest, richest and most prestigious event of the year and the season-opener to the NASCAR Cup Series.